Tough Mudder announced today a new multi-year partnership with Alanic as the official apparel partner. Alanic is one of the world’s leading activewear brands. As part of the multi-year partnership look for some Tough Mudder obstacles to be branded with Alanic for the upcoming season.
Not only will Alanic outfit Tough Mudder finishers but will also include all staff, and volunteers. The multi-year partnership will launch at the 2018 World’s Toughest Mudder on November 10 in Atlanta, GA. (Finisher shirts created by Alanic for Tough Mudder are shown at right.)
Our courses are engineered with teamwork as a key pillar to success,” said Rich Abend, Vice President, Global Partnerships at Tough Mudder. “With our shared dedication to strength and endurance performance and providing gear that is a perfect fit for our Mudders, we couldn’t have drawn up a stronger teammate than Alanic.”
World’s Toughest Mudder brings is known for its challenge and grit. Competitors will have a chance to tackle the new Alanic Tough Mudder obstacle to celebrate the partnership launch and encourage all participants to finish in style.
The Biofreeze San Francisco Marathon and the Biofreeze Berkeley Half Marathon is excited to announce Alanic Active Wear as the official apparel creator for both races’ series. Not only will Alanic outfit finishers of both races but will provide all merchandise and attire for staff and volunteers. The multi-year partnership will launch at the Biofreeze San Francisco Marathon on July 28th.
THE Afghanistan cricket team will wear uniforms made in Sydney in the Twenty20 World Cup in Sri Lanka in September.
It is a breakthrough deal for the Surry Hills-based company Alanic, which hopes to make its mission statement “Dress the Universe” a reality by eventually manufacturing clothing for several international sporting teams.
Alanic owner Johnny Beig said his company already catered for a broad range of domestic clients, including Surf Life Saving Australia, Cricket Victoria, Sydney marathons, charity fundraisers, the City to Surf and the Townsville Running Festival.Continue Reading